Canaroma Bath & Tile Celebrates 35 years

Source: Canadian Industry Magazine

For some people, bathrooms are a place of function not fashion. But for customers of Canaroma Bath & Tile, bathrooms are a place of style and relaxation.

Customers have been going to Canaroma for the finest in bathroom furnishings for 35 years: the company celebrates the milestone this year. Now, a new era of home decorating for the bathroom begins for the company as they continue to welcome customers to their 18,000 square foot showroom, and 7,000 square foot outlet store.

Canaroma is the only authorized dealer in Canada that carries these prestigious internationally-renown brands: Artelinea, Aquos, Glass Design, Novello, Oasis, Onsen, Mastro Fiore, MGM Stone, Vanita Case, Sherle Wagner, Treesse and Windisch.

And when it comes to prestige, Canaroma is all about exclusivity. The company has the largest boutique in Canada for Dornbracht, THG and Porcelanosa Bath & Tile products.

STYLE AND EXCLUSIVITY

Patricia Ee, Sales and Marketing Director for Canaroma says that the store carries a wide variety of the most exclusive premium products along with the standard domestic brands. This is a great aspect of Canaroma for a few reasons. One: the customer can be sure that they are getting a very good product at a competitive price. “We are very aggressive on price for our customers and make it possible for them to buy our premium lines,” Ee says. Two: They can purchase products that are not available anywhere else in Canada and we import them for their convenience. Three: Our premium products are excellent quality made by the finest craftsmanship that cannot be replicated by the cheaper brands.

But also, the premium label on Canaroma products means another important element is at play, which is quality. Canaroma’s products have lifetime warranties, a feature that is almost unheard of in any product sector. “Our customers don’t have to worry about purchasing something they won’t be happy with because of quality down the line, because everything is guaranteed for a lifetime.”

CUSTOMER PROFILE

It may seem that such a high-end gallery of bathroom products may only draw one type of customer, those that are after luxury. However, Canaroma caters to everyone, from the customer who needs to buy in bulk for residential builds, to the homeowner who is more concerned with function than fashion, Canaroma has what the customer needs.

“Customers tend to get overwhelmed, we have 1,000 types of faucets, for instance,” Ee says. Customers can come to Canaroma and get what they need and our trained sales staff will ensure they get what they are looking for.

“There is a difference when it comes to the types of customers that come in. The basic homeowner may know what they want in their bathroom but don’t necessarily have a design in mind. Designers know exactly what they want,” she continues. Regardless, there are thousands of eco-friendly and efficient products to choose from whether function is desired before cosmetic appeal.

Canaroma goes one step above just being eco-friendly, when it comes to customer and environment-friendly products. The company is able to tell customers exactly how much recycled material is in each product including floor tiles. “Most of our brands are environmentally-friendly,” Ee notes.

Canaroma is known in the industry for maximizing cost-effective initiatives for consumers and overhead expenses and the company “proudly offers a variety of bathroom and tile products that are green, from floor tiles using recycled bottles to dual flush toilets…Canaroma is committed to protecting Ontario’s environment.”

“Customers choose to come to Canaroma because it’s not just a destination. The size of our showroom allows for a huge amount of sheer choice. This, along with our exclusivity with brands is very appealing. In the showroom we have 35 or 40 vignettes to showcase our products and in order to find products you have to walk through the entire place and you can really envision what your bathroom could look like.”

The company in total features 30 international brands of bath and tile products from all over the world.

Canaroma carries collections from WetStyle, Victoria Albert, American Standard, Neptune, Vanico and many more bringing “the exclusive world of expensive luxury to the everyday design-conscious consumer in their respective remodeling projects.”

Canaroma has worked with HGTV hit programs to promote its brands and enhance customer satisfaction through brand awareness. The company is part of the Improve network, Canada’s largest home improvement center. The Improve network is located in Toronto and is a 310,000 sq foot business providing both consumer, customers and trade businesses with construction, renovation and design solutions. According to Canaroma, the partnership with Improve “gives Improve access to Canaroma’s luxury and makes Canaroma even more readily available to its multitude of loyal customers.”

THE TEAM AND THE FUTURE

This year the Canaroma team celebrates 35 years of luxury and style and the staff intends to bring its expertise to thousands more customers who come in the showroom doors. The Canaroma staff is proud to be well-stocked with lifetime guarantee products and are eager to help customers with their wealth of information. “Our staff can help a customer whether they are a tradesperson or homeowner, doing a new construction or a renovation. Our salespeople know all the brands and everyone is experienced,” Ee beams.

“Our lines are so compelling that once people see them, they want to come in again—our reputation brings customers back,” Ee states. “Our luxury products and aggressive pricing will keep customers coming back—not to mention, our great service.”

Canaroma continues to offer unique, beautiful, artistic products and the company intends to grow its breadth of products for the next 35 years. “We are here and ready to help you design your bathroom from scratch.”

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